Companies compete for visibility in the internet in order to grow the traffic on their site and increase the chances of more successful deals. That’s why they are performing search engine optimization and vigorous marketing campaigns. If you own a website or if you are promoting something through the internet, you can’t be left behind. If you think that you have the resources to avail of professional SEO services or pay advertisers to compete, think again. Free social networking is the answer to your problem.
Social networking sites such as Facebook, Twitter, Tumblr, MySpace etc. are not just for personal profiles and connecting with families and friends. They have also features that fit well in the field of internet marketing. Using social networking is also easy. You don’t need technical skills in website development and architecture for SEO because the tools are already built-in with these social networks. Using them is straightforward and the interacting with the interface is intuitive.
For example, marketing is as easy as posting the links to your business’ site on Facebook and Twitter. Your contacts will immediately see the post. You may also PM your contact list – a style similar to outbound email marketing. Moreover, you can ask your friends to like, share or retweet the shout-outs. Doing so will create a chain of free advertising. Using social networking easily increases the reach of your ads simply by adding more contacts.
Moreover, these sites would allow for quick interaction between the business and prospective clients. You can create fan pages of your business. Then, post updates and info ads in these fan pages. Facebook allows the owner and the followers of the fanpage to talk through commenting on posts and through group conferencing. Social networking would also allow you to conduct market research and generate leads for free. You can post polls and automated surveys to gather feedback or to profile your customers.