Using Twitter for marketing is one of the best ways to cheaply promote your business. Any company looking to expand definitely needs an account with this site. Since you’re limited to 140 characters per tweet, it means that you have to be concise about conveying your points. This is perfect since people have shorter attention spans these days when they go online. You have to get right to the heart of the matter immediately for your message to really sink in. Twitter is perfect for doing just that and it also helps you to converse with your consumers via pings and hash tags. You can even boost your company’s popularity through hash tags. If you manage to get your company’s hash tag to be “trending,” the number of hits you get is sure to go up.
Twitter also has a handy feature known as Twitpic. It lets you share pictures. This is great when you’re using Twitter for marketing since you can show images of your products and services. Just upload pictures from work and watch the response. There’s also Twitvid for uploading videos if you happen to have commercials or promos to share. You can also run contests through Twitter thanks to the interactivity it offers you in talking directly to your target market.
Interactivity is the best part of utilizing Twitter for marketing. You don’t have to spend a lot of money on surveys anymore. A lot of companies just do raffles via Twitter to get the data they need. They ask their followers to say what they want from the company and then choose one of the responders at random to receive a prize. It’s a lot cheaper than paying people to take surveys individually. If you’re looking to be economical in your marketing, there’s no better place on the web than Twitter.