Keywords are crucial to any online content, especially if you want to be found on the net. You can only rank high if you do keyword research and learn keyword phrasing. Doing so lets you construct your keywords properly, and according to what users are actually looking for when they go online.
Keyword research through online tools like Google’s Keyword Tool gives you a peek at the number of searches for your selected keywords and its related keywords. You will also see the number of advertisers you compete against for your selected keywords and its related keywords.
This way, when you learn keyword phrasing, you will know the best keyword to work with and include in your content. The idea is to find your niche through research. Once you find your niche, you can work towards claiming the top spot in search engine ranking.
When you learn keyword phrasing to optimize your search engine ranking, you might feel a little weird. The results of the research will give you keywords like ‘travel India,’ which is not properly phrased, grammatically.
Whatever keywords you find through keyword research, you have to be able to work your content around it. At the same time, you have to take care not to overuse your keywords. Keyword spamming is a serious offence and it can get your website penalized by the search engines. Stick to a 3% keyword density to stay safe.
The idea is to create content using your selected keywords naturally. Use these keywords in information-filled articles. Your readers should find value in these articles, as well as in visiting your site regularly. If there is value in your website and articles, then the search engines’ spiders will find value too when they begin to analyze your content. Within a month, you can get highly ranked.